THE PROBLEM
Resource starved, non-profits, often lack a place to share knowledge and give their employees a place to work with dignity and respect. EquaSpace, a network of nurturing hubs with high functioning workspaces, needed a brand, website and space that reflected their commitment to community. They also needed helped acquiring new tenants as they were positioned for rapid growth with the desire to quickly expand to other locations.
OUR SOLUTION
To connect with EquaSpace’s mission, we developed a visually rich brand with messaging that reflected the vibrant tapestry or network of like-minded, non-profits that lease the space. Bright colors, an energetic quilt pattern and diverse illustrations spurred excitement and energy. With a solid foundation in place, we built a website to acquire new tenants and designed and produced key moments in the space. Four weeks after move-in, EquaSpace’s first location is 80% leased with 2 new spaces in the works.
We developed a visually rich brand with messaging that reflected the vibrant tapestry or network of like-minded, non-profits that lease the space
