THE PROBLEM
Ellingson & Ellingson came to us needing a brand for the space that was about to become its new home. After almost 40 years in the same building and a family, rags-to-riches story, we started by facilitating discovery sessions to understand what made their brand unique. It was important to not only hold onto the firm’s rich heritage but also position the firm for the future and its next generation of partners, employees, and customers.
OUR SOLUTION
To build for the future we shortened the name to just Ellingson. To speak to the past, we created a series of collages from a beloved family scrapbook. For the brand identity, we delivered a vibrant system and guidelines along with go-to market language. To introduce the brand into the space we designed and installed custom wallpaper, graphics for glass conference rooms, collage art, brand value statements, a manifesto, and a bespoke brand moment in the lobby.
To introduce the brand into the space we designed and installed custom wallpaper, graphics for glass conference rooms, collage art, brand value statements, a manifesto, and a bespoke brand moment in the lobby.
